{"id":88352,"date":"2025-07-18T07:41:00","date_gmt":"2025-07-18T12:41:00","guid":{"rendered":"https:\/\/www.success.com\/?p=88352"},"modified":"2025-07-02T17:27:17","modified_gmt":"2025-07-02T22:27:17","slug":"wealth-succession-planning","status":"publish","type":"post","link":"https:\/\/www.success.com\/wealth-succession-planning\/","title":{"rendered":"Money on the Move"},"content":{"rendered":"\n<p>Rob Edwards is a nationally recognized adviser who helps millionaire families navigate the complexities of their wealth. At Edwards Asset Management, he helps clients build thoughtful, long-lasting legacies\u2014not just financial plans.<\/p>\n\n\n\n<p><em>This interview has been edited for length and clarity.<\/em><\/p>\n\n\n\n<p><strong><em>SUCCESS+<\/em>: <\/strong>\u00a0<strong>What exactly is wealth succession planning, and how is it different from just writing a will or naming beneficiaries?<\/strong><\/p>\n\n\n\n<p><strong>Rob Edward: <\/strong>&nbsp;Wealth succession is about more than deciding who gets what. It\u2019s your chance to shape your legacy intentionally and on your terms.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.success.com\/what-to-consider-when-making-a-will\/\">Wills<\/a> and naming beneficiaries are good practices, but they simply allocate assets. Wealth succession planning goes beyond this and helps craft a lasting legacy that can have a major impact on the people and causes you care about most.<\/p>\n\n\n\n<p>For example, when you use a simple will or just name beneficiaries, you\u2019re essentially handing your heirs money without much direction. <a href=\"https:\/\/www.success.com\/future-ready-leadership-succession-planning\/\">Succession planning<\/a>, on the other hand, is still about passing on wealth\u2014but with clear intent. You might set up a trust that specifies you\u2019d like to help your children buy their first home, support their education or fund a business idea. That\u2019s shaping a legacy, not just distributing assets.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>At what point should someone start thinking about succession planning? Is there such a thing as \u201ctoo early\u201d?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;It\u2019s never too early. The sooner you start, the more control and peace of mind you\u2019ll have. People often think planning is all about the money, but it also helps avoid unnecessary stress and conflict down the road.<\/p>\n\n\n\n<p>When people wait too long, the consequences can be both emotional and financial. I\u2019ve seen adult siblings stop talking to each other because of misunderstandings around who gets what. These situations often lead to increased legal costs and taxes. But even more damaging is the emotional fallout\u2014resentment, stress and, in some cases, family relationships that are never repaired.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: What are some common mistakes people make when planning to pass on their assets?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;People usually either wait too long, keep their plans a secret or assume everyone is on the same page about what\u2019s most important. In my experience, clear and upfront communication beats complexity every time.<\/p>\n\n\n\n<p><strong><em>S+<\/em>:<\/strong> <strong>How often do people delay planning because they think they\u2019re \u201cnot wealthy enough\u201d? What would you tell them?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;All the time. In fact, I\u2019ve been hearing this more and more lately. My belief is that if you\u2019ve built anything that you value, then you\u2019re already \u201cwealthy enough.\u201d Who cares what your neighbor is doing or what social media says? Succession planning is about preserving your legacy and protecting your loved ones\u2014not about living up to someone else\u2019s standards.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: What does a solid, modern succession plan look like in 2025? Are there elements most people wouldn\u2019t think to include?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;There is a lot of uncertainty with <a href=\"https:\/\/www.success.com\/the-new-2025-tax-changes-explained\/\">tax laws<\/a> right now. It also seems that inflation may be with us for some time. On top of that, life is fickle and always changing\u2014sometimes unexpectedly.<\/p>\n\n\n\n<p>So, in my opinion, a solid succession plan would include tax-smart trusts, investments that can outpace inflation and clear guidelines for how assets are to be used.<\/p>\n\n\n\n<p>To expand on that: A trust that is \u201ctax-smart\u201d might be designed to reduce taxes by spreading distributions out over time or including charitable giving. An \u201cinflation-proof\u201d investment is one that grows alongside inflation\u2014helping preserve a family\u2019s purchasing power. Assets that tend to perform well in inflationary environments include stocks, real estate and commodities.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: How do personal dynamics\u2014like blended families or different financial values among heirs\u2014factor into a well-thought-out plan?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;Family dynamics are usually the toughest part. A well-thought-out plan tackles these issues upfront in a clear, direct and honest way. Getting everyone on the same page today helps avoid conflict later.<\/p>\n\n\n\n<p>For example, I recently worked with a client who remarried later in life, with adult children on both sides. We created a plan that openly discussed everyone\u2019s expectations and then established separate trusts to honor each family\u2019s priorities. This helped everyone feel heard from the start\u2014and ideally, reduces tension down the road.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: What are some smart ways to set conditions around how money is used without creating resentment?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;Start your planning with your values and intentions\u2014not control and ultimatums. With a strong moral foundation, your planning can help foster responsible stewardship rather than resentment.<\/p>\n\n\n\n<p>One creative example I\u2019ve seen came from a very entrepreneurial family. They added a \u201clegacy match clause\u201d to their trust. It stated that if their grandchildren earned money through internships or jobs, the family trust would match it dollar-for-dollar. I thought that was a clever way to reinforce the family\u2019s work ethic while still providing support.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: What role do taxes play, and how can people minimize the tax burden for their heirs?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;Taxes are a huge consideration. They can\u2019t be avoided, but they can be managed. And you don\u2019t always need to jump through hoops to get the job done well.<\/p>\n\n\n\n<p>Even straightforward strategies\u2014like <a href=\"https:\/\/www.success.com\/estate-planning-maximize-gift-tax-exemptions\/\">giving gifts<\/a> while you\u2019re still alive, using trusts strategically and choosing tax-smart investments\u2014can make a big difference. The key is to plan ahead and be intentional.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>Who should someone speak to as they begin\u2014do you need a whole team, or can one adviser help get things rolling?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;Start with someone you trust completely. Usually, there\u2019s one adviser who really \u201cgets\u201d you and your family. That person can help you organize a team of specialists\u2014estate lawyers, tax experts and more\u2014when the time is right.<\/p>\n\n\n\n<p>I started my career at a family office and saw firsthand how valuable it is to have multiple professional perspectives involved in the decision-making process. It helps ensure every base is covered.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: What\u2019s one piece of advice you repeatedly give to shift mindsets about wealth transfer?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;I always remind clients: <em>Think legacy, not just inheritance.<\/em> Your wealth transfer should reflect who you are, what you value and what you want people to say about you when you\u2019re gone.<\/p>\n\n\n\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>What makes a succession plan truly meaningful\u2014not just financially, but emotionally or philosophically?<\/strong><\/p>\n\n\n\n<p><strong>RE: <\/strong>&nbsp;It\u2019s meaningful when it expresses your life\u2019s work, your wisdom and your love. The most successful plans aren\u2019t just about transferring wealth\u2014they\u2019re about empowering the next generation to thrive and carry forward your family\u2019s values.<\/p>\n\n\n\n<p>And here\u2019s something I wish more people knew: Succession planning isn\u2019t just a chore to check off. Yes, it takes time, though, and sometimes tough conversations. But when it\u2019s done right, it brings families closer together. It creates unity and shared understanding around what really matters. That, to me, is the greatest gift you can leave behind.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Photo courtesy of Rob Edwards. This article originally appeared in the July <a href=\"https:\/\/www.success.com\/subscriptions\/\">issue of SUCCESS+ digital magazine<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a lasting legacy, not just a will. Discover strategies to pass on wealth with purpose and avoid conflict, from expert Rob Edwards.<\/p>\n","protected":false},"author":73412,"featured_media":88353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[14060],"tags":[],"class_list":["post-88352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money"],"featured_image_src":"https:\/\/www.success.com\/wp-content\/uploads\/2025\/07\/wealth-succession-planning.jpg","author_info":{"display_name":"Natasha Khullar Relph","author_link":"https:\/\/www.success.com\/author\/natasha-khullar-relph\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wealth Succession Planning: 2025 Strategies &amp; Insights | SUCCESS<\/title>\n<meta name=\"description\" content=\"Create a lasting legacy, not just a will. 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Discover strategies to pass on wealth with purpose and avoid conflict, from expert Rob Edwards."],"_yoast_wpseo_linkdex":["74"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_focuskeywords":[""],"_yoast_wpseo_keywordsynonyms":[""],"_yoast_wpseo_estimated-reading-time-minutes":["6"],"_thumbnail_id":["88353"],"_yoast_wpseo_opengraph-image":["https:\/\/www.success.com\/wp-content\/uploads\/2025\/07\/wealth-succession-planning-social-1024x540.jpg"],"_yoast_wpseo_opengraph-image-id":["88354"],"_elementor_page_assets":["a:0:{}"],"jet_engine_store_count_recently-viewed":["63"],"_yoast_indexnow_last_ping":["1752842472"]},"guest_author_field_data":{"main_author_is":"user","guest_authors":[],"user_authors":[{"user_email":"authornatashakhullarrelph@success.com","user_login":"authornatashakhullarrelph@success.com","first_name":"Natasha","last_name":"Khullar Relph","display_name":"Natasha Khullar Relph","nickname":"authornatashakhullarrelph@success.com","user_meta":{"nickname":["authornatashakhullarrelph@success.com"],"first_name":["Natasha"],"last_name":["Khullar Relph"],"description":["<span style=\"font-weight: 400\">\u00a0Natasha Khullar Relph is an award-winning journalist with bylines in <\/span><i><span style=\"font-weight: 400\">The New York Times, Time, <\/span><\/i><span style=\"font-weight: 400\">CNN, BBC<\/span> <span style=\"font-weight: 400\">and more.\u00a0<\/span>"],"rich_editing":["true"],"syntax_highlighting":["true"],"comment_shortcuts":["false"],"admin_color":["fresh"],"use_ssl":["0"],"show_admin_bar_front":["true"],"locale":[""],"wp_capabilities":["a:1:{s:6:\"author\";b:1;}"],"wp_user_level":["0"],"_yoast_wpseo_profile_updated":["1741709989"],"dismissed_wp_pointers":[""],"hubspot_contact_id":["85257583907"],"wp_elementor_enable_ai":["1"],"wpseo_metadesc":[""],"wpseo_title":[""],"wpseo_content_analysis_disable":[""],"wpseo_keyword_analysis_disable":[""],"wpseo_user_schema":["a:0:{}"],"molongui_author_phone":[""],"molongui_author_job":[""],"molongui_author_company":[""],"molongui_author_company_link":[""],"molongui_author_custom_link":[""],"molongui_author_box_display":["default"],"molongui_author_short_bio":["<span style=\"font-weight: 400\">\u00a0Natasha Khullar Relph is an award-winning journalist with bylines in <\/span><span style=\"font-weight: 400\">The New York Times,<\/span><span style=\"font-weight: 400\"> Time<\/span><i><span style=\"font-weight: 400\">, <\/span><\/i><span style=\"font-weight: 400\">CNN, BBC<\/span> <span style=\"font-weight: 400\">and more.\u00a0<\/span>"],"molongui_author_image_id":[""],"molongui_author_image_url":[""],"molongui_author_image_edit":[""],"advanced-ads-role":[""]}}]},"custom_post_content":"<!-- wp:paragraph -->\n<p>Rob Edwards is a nationally recognized adviser who helps millionaire families navigate the complexities of their wealth. At Edwards Asset Management, he helps clients build thoughtful, long-lasting legacies\u2014not just financial plans.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>This interview has been edited for length and clarity.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>SUCCESS+<\/em>: <\/strong>\u00a0<strong>What exactly is wealth succession planning, and how is it different from just writing a will or naming beneficiaries?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Rob Edward: <\/strong>&nbsp;Wealth succession is about more than deciding who gets what. It\u2019s your chance to shape your legacy intentionally and on your terms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.success.com\/what-to-consider-when-making-a-will\/\">Wills<\/a> and naming beneficiaries are good practices, but they simply allocate assets. Wealth succession planning goes beyond this and helps craft a lasting legacy that can have a major impact on the people and causes you care about most.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, when you use a simple will or just name beneficiaries, you\u2019re essentially handing your heirs money without much direction. <a href=\"https:\/\/www.success.com\/future-ready-leadership-succession-planning\/\">Succession planning<\/a>, on the other hand, is still about passing on wealth\u2014but with clear intent. You might set up a trust that specifies you\u2019d like to help your children buy their first home, support their education or fund a business idea. That\u2019s shaping a legacy, not just distributing assets.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>At what point should someone start thinking about succession planning? Is there such a thing as \u201ctoo early\u201d?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;It\u2019s never too early. The sooner you start, the more control and peace of mind you\u2019ll have. People often think planning is all about the money, but it also helps avoid unnecessary stress and conflict down the road.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When people wait too long, the consequences can be both emotional and financial. I\u2019ve seen adult siblings stop talking to each other because of misunderstandings around who gets what. These situations often lead to increased legal costs and taxes. But even more damaging is the emotional fallout\u2014resentment, stress and, in some cases, family relationships that are never repaired.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: What are some common mistakes people make when planning to pass on their assets?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;People usually either wait too long, keep their plans a secret or assume everyone is on the same page about what\u2019s most important. In my experience, clear and upfront communication beats complexity every time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>:<\/strong> <strong>How often do people delay planning because they think they\u2019re \u201cnot wealthy enough\u201d? What would you tell them?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;All the time. In fact, I\u2019ve been hearing this more and more lately. My belief is that if you\u2019ve built anything that you value, then you\u2019re already \u201cwealthy enough.\u201d Who cares what your neighbor is doing or what social media says? Succession planning is about preserving your legacy and protecting your loved ones\u2014not about living up to someone else\u2019s standards.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: What does a solid, modern succession plan look like in 2025? Are there elements most people wouldn\u2019t think to include?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;There is a lot of uncertainty with <a href=\"https:\/\/www.success.com\/the-new-2025-tax-changes-explained\/\">tax laws<\/a> right now. It also seems that inflation may be with us for some time. On top of that, life is fickle and always changing\u2014sometimes unexpectedly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, in my opinion, a solid succession plan would include tax-smart trusts, investments that can outpace inflation and clear guidelines for how assets are to be used.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To expand on that: A trust that is \u201ctax-smart\u201d might be designed to reduce taxes by spreading distributions out over time or including charitable giving. An \u201cinflation-proof\u201d investment is one that grows alongside inflation\u2014helping preserve a family\u2019s purchasing power. Assets that tend to perform well in inflationary environments include stocks, real estate and commodities.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: How do personal dynamics\u2014like blended families or different financial values among heirs\u2014factor into a well-thought-out plan?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;Family dynamics are usually the toughest part. A well-thought-out plan tackles these issues upfront in a clear, direct and honest way. Getting everyone on the same page today helps avoid conflict later.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, I recently worked with a client who remarried later in life, with adult children on both sides. We created a plan that openly discussed everyone\u2019s expectations and then established separate trusts to honor each family\u2019s priorities. This helped everyone feel heard from the start\u2014and ideally, reduces tension down the road.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: What are some smart ways to set conditions around how money is used without creating resentment?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;Start your planning with your values and intentions\u2014not control and ultimatums. With a strong moral foundation, your planning can help foster responsible stewardship rather than resentment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>One creative example I\u2019ve seen came from a very entrepreneurial family. They added a \u201clegacy match clause\u201d to their trust. It stated that if their grandchildren earned money through internships or jobs, the family trust would match it dollar-for-dollar. I thought that was a clever way to reinforce the family\u2019s work ethic while still providing support.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: What role do taxes play, and how can people minimize the tax burden for their heirs?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;Taxes are a huge consideration. They can\u2019t be avoided, but they can be managed. And you don\u2019t always need to jump through hoops to get the job done well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Even straightforward strategies\u2014like <a href=\"https:\/\/www.success.com\/estate-planning-maximize-gift-tax-exemptions\/\">giving gifts<\/a> while you\u2019re still alive, using trusts strategically and choosing tax-smart investments\u2014can make a big difference. The key is to plan ahead and be intentional.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>Who should someone speak to as they begin\u2014do you need a whole team, or can one adviser help get things rolling?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;Start with someone you trust completely. Usually, there\u2019s one adviser who really \u201cgets\u201d you and your family. That person can help you organize a team of specialists\u2014estate lawyers, tax experts and more\u2014when the time is right.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I started my career at a family office and saw firsthand how valuable it is to have multiple professional perspectives involved in the decision-making process. It helps ensure every base is covered.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: What\u2019s one piece of advice you repeatedly give to shift mindsets about wealth transfer?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;I always remind clients: <em>Think legacy, not just inheritance.<\/em> Your wealth transfer should reflect who you are, what you value and what you want people to say about you when you\u2019re gone.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>S+<\/em>: <\/strong>\u00a0<strong>What makes a succession plan truly meaningful\u2014not just financially, but emotionally or philosophically?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>RE: <\/strong>&nbsp;It\u2019s meaningful when it expresses your life\u2019s work, your wisdom and your love. The most successful plans aren\u2019t just about transferring wealth\u2014they\u2019re about empowering the next generation to thrive and carry forward your family\u2019s values.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And here\u2019s something I wish more people knew: Succession planning isn\u2019t just a chore to check off. Yes, it takes time, though, and sometimes tough conversations. But when it\u2019s done right, it brings families closer together. It creates unity and shared understanding around what really matters. That, to me, is the greatest gift you can leave behind.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>Photo courtesy of Rob Edwards. This article originally appeared in the July <a href=\"https:\/\/www.success.com\/subscriptions\/\">issue of SUCCESS+ digital magazine<\/a>.<\/em><\/p>\n<!-- \/wp:paragraph -->","tag_names":[],"post_attachment_urls":[],"author_email":"authornatashakhullarrelph@success.com","_links":{"self":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts\/88352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/users\/73412"}],"replies":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/comments?post=88352"}],"version-history":[{"count":0,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/posts\/88352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/media\/88353"}],"wp:attachment":[{"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/media?parent=88352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/categories?post=88352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.success.com\/wp-json\/wp\/v2\/tags?post=88352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}